Top Social Media Platform for 2021

What is the most popular social media platform worldwide?

Whether you love it or hate it, social media is essential for both businesses and consumers. Since the start of the COVID-19 pandemic last year (2020), people are spending longer on social media. They are starting to realize how important it is to have a sustainable social network online.

And for businesses? Well, they couldn’t survive without social media and a comprehensive digital strategy.

The question is, what social media platform should you focus on to devote your time and effort to reach your desired audience and establish an effective strategy?

Here are the top 10 that made our list to help you grow your business.

1. Facebook

With over 2.7 billion monthly active users (MAUs), Facebook is an absolute must for every brand. Keep in mind, younger generations are shying away from Facebook in favor of other platforms like TikTok and Instagram so always consider your audience.

2. Instagram

Instagram is another critical platform for 2021. As one of the most-used social media apps, Instagram boasts 1.2 billion MAUs. Users share videos and images, and can also use Instagram Stories and Live features. According to Statista, 32% of users are aged between 18 and 24 and 33% are aged between 25 and 34.

3. Twitter

This is a platform that lets users stay on top of trending topics and engage in relevant conversations. Twitter users send out at least 500 million tweets per day on average. Imagine if 0.5% of that 500 million is about your business or service alone. That's a lot!

4. TikTok

TikTok has over 700 million MAUs globally and still has plenty of room for growth. The potential for swift organic reach is too good to pass up for brands and users alike. Plus, the videos are just plain fun. Can’t argue that!

5. YouTube

YouTube is not just considered as a social media platform, but it is also the 2nd largest search engine! Crazy right? YouTube’s SEO-friendly tags, descriptions, queues, and titles make it an especially friendly platform for brands with an excellent strategy.

6. LinkedIn

LinkedIn use skyrocketed due to the global pandemic taking hold. This is because millions of people are in need of work. In fact, Microsoft reported that LinkedIn revenue jumped by 21%. The business-friendly platform has even started incorporating more consumer-centric features like Stories.

7. Snapchat

Snapchat is another highly visual social media platform that’s popular among the younger generation. With more than 300 million downloads last year (2020), it’s no surprise that Snapchat ranks as one of the most popular apps worldwide.

8. WhatsApp

WhatsApp is a messaging app used by people in almost over 180 countries. Initially, it was only used to communicate with their friends and family. Gradually, they started using this for business purposes. It helps them to provide customer support, and to share updates with customers about their purchases, and services.

9. Pinterest

Pinterest has worked hard to build a friendly environment for brands with rich product pins, shopping features, and engaging ads. Plus, it’s easy to earn organic reach and traffic through Pinterest if you can create engaging content.

10. Reddit

Don’t underestimate Reddit! Anonymous posting and hyper-specific communities make Reddit one of the best social media apps for researching and following your audience. Just don’t try to post promotional content here unless you’ve got a dedicated branded subreddit. You’ll get banned elsewhere.

These platforms can help you promote your brand and products. They can also help you expand your network. If you’re an influencer or a consumer, you can use these sites to connect with like-minded individuals and build better connections.

Share us your thoughts and don't forget to share this article if you find it helpful. Just always remember that picking the top social media apps is always a gamble. What your audience jumps onto today could leave you in the dust tomorrow.